Palmer, Adrian  <br/><br/>
Introduction to marketing  : theory and practice 

 - US  Oxford University Press Inc  2007 
 - 645 
<br/><br/>
<br/><br/><label>ISBN: </label>9780195672626  
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MARKETING<br/>Commerce and Management<br/>consumer behaviour<br/>Management Studies