TY  - BOOK
AU  - Palmer, Adrian 
TI  - Introduction to marketing  : theory and practice
SN  - 9780195672626 
PY  - 2007///
CY  - US
PB  - Oxford University Press Inc
KW  - MARKETING
KW  - Commerce and Management
KW  - consumer behaviour
KW  - Management Studies
N1  - PG
ER  -