Visconti, Luca M ; Penaloza, Lisa ;  Toulouse, Nil     (eds) <br/><br/>
Marketing management : a cultural perspective. 2nd ed 

 - London  Routledge  2020 
 - xxxv, 528 
<br/><br/>
<br/><br/><label>ISBN: </label>9781138561410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management <br/>Marketing management<br/>Cross Cultural studies<br/>Export marketing