TY  - BOOK
AU  - Visconti, Luca M ; Penaloza, Lisa ;  Toulouse, Nil     (eds)
TI  - Marketing management : a cultural perspective. 2nd ed
SN  - 9781138561410
PY  - 2020///
CY  - London
PB  - Routledge
KW  - Commerce and Management
KW  - Marketing management
KW  - Cross Cultural studies
KW  - Export marketing
N1  - PG
ER  -