Kotler, Philip ; Armstrong, Gary ; Balasubramanian, Sridhar ; Agnihotri, Prafulla Y <br/><br/>
Priniples of marketing. 19th ed 

 - Uttar Pradesh  Pearson Education  2023 
 - xxiv,736 
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<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>   MARKETING 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Customer<br/>Digital marketing<br/>PVP/DAS<br/>Marketing ethics