TY  - BOOK
AU  - Kotler, Philip ; Armstrong, Gary ; Balasubramanian, Sridhar ; Agnihotri, Prafulla Y
TI  - Priniples of marketing. 19th ed
SN  - 9789357055215
PY  - 2023///
CY  - Uttar Pradesh
PB  - Pearson Education
KW  -    MARKETING
KW  - Customer
KW  - Digital marketing
KW  - PVP/DAS
KW  - Marketing ethics
N1  - UG
ER  -