TY  - BOOK
AU  - Pearce, John A ; Robinson, Richard B ; Mital, Amita 
TI  - Strategic management : planning for domestic and global competition. 14th ed
SN  - 9789353162931
PY  - 2015///
CY  - Chennai
PB  - Mc Graw Hill
KW  - Commerce and Management
KW  - Global competition
KW  - Management Studies
KW  - Planinning
N1  - PG
ER  -