Srinivasan, R <br/><br/>
Case studies in marketing : the Indian context. 7th ed 

 - Delhi  PHI Learning Pvt Ltd  2018 
 - xv,383 
<br/><br/>
<br/><br/><label>ISBN: </label>9789387472310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>CASE STUDIES<br/>INDIA<br/>PVP/DAS