TY  - BOOK
AU  - Srinivasan, R
TI  - Case studies in marketing : the Indian context. 7th ed
SN  - 9789387472310
PY  - 2018///
CY  - Delhi
PB  - PHI Learning Pvt Ltd
KW  - MARKETING
KW  - CASE STUDIES
KW  - INDIA
KW  - PVP/DAS
N1  - UG
ER  -