Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla Y <br/><br/>
Principles of marketing 

 - India  Pearson  c2018 
 - xx,701 
<br/><br/>
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing<br/>Commerce and Management<br/>Management Studies<br/>consumer behaviour