TY  - BOOK
AU  - Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla Y
TI  - Principles of marketing
SN  - 9789352865611
PY  - 2018///
CY  - India
PB  - Pearson
KW  - Marketing
KW  - Commerce and Management
KW  - Management Studies
KW  - consumer behaviour
N1  - PG
ER  -