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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Advertising and promotion : an integrated marketing communications perspective 9th ed.
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Advertising and promotion : an integrated marketing communications perspective 9th ed.
Belch, George E ; Belch, Michael A ; Purani, Keyoor
