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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Marketing research : customer insights and managerial action 8th ed.
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Marketing research : customer insights and managerial action 8th ed.
Brown, Tom J ; Suter, Tracy A ; Churchill, Gilbert A
