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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Strategic brand management 5th ed.
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Strategic brand management 5th ed.
Keller, Kevin Lane ; Swaminathan, Vanitha ; Parameswaran, Ambi MG ; Jacob, Isaac C
