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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Results of search for 'ccl=su:"consumer behavior"'
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Authors
Ankita Singh
Aparna Kumari
Baskin, Jonathan sal...
B. Gayathiri
Choi, Tsan-Ming (Ed....
G. P. Sahu
Niedderer, Kristina ...
Shaon Sen
Sindhuja Pappu
Vishal Kumar Laher...
V. V. Devi Prasad Ko...
Zuboff, Shoshana
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consumer behavior
Information Technolo...
MARKETING
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1.
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Design for behaviour change : theories and practices of designing for change
by
Niedderer, Kristina ; Clune, Stephen ; Ludden, Geke (eds.)
Publication details:
Routledge
New York
2018
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SNDT Juhu
(1)
Call number:
658.83/Nie
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2.
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Branding only works on cattle : the new way to get known and drive your competitors crazy
by
Baskin, Jonathan salem
Language:
E
Publication details:
Hachette book pub.
New York
2008
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Call number:
658.827/Bas
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3.
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The age of surveillance capitalism : the fight for a human future at the new frontier of power
by
Zuboff, Shoshana
Publication details:
Profile books
London
2019
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SNDT Juhu
(1)
Call number:
070.1950954/ Zub
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4.
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Fashion branding and consumer behaviors scientific models.
by
Choi, Tsan-Ming (Ed.)
Language:
E
Publication details:
New York
Springer
2014
Availability:
Not available:
SNDT Juhu: Withdrawn
(1).
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5.
Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework
by
Shaon Sen
In:
Indian Journal of Marketing
India Associated Management Consultants
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6.
Enablers of Multi-Currency Wallet Adoption : A TISM-Fuzzy MICMAC Approach
by
Ankita Singh
G. P. Sahu
In:
Indian Journal of Marketing
India Associated Management Consultants
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7.
Digital Marketing Influence Research in Consumer Behavior : A Systematic Literature Review Using TCCM and Future Research Agenda
by
Sindhuja Pappu
V. V. Devi Prasad Kotni
In:
Indian Journal of Marketing
India Associated Management Consultants
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8.
Assessing Consumer Perceptions of Electric Vehicles in India Through the Lens of the Theory of Planned Behavior
by
B. Gayathiri
In:
Journal of the Institution of engineers (India): series A
Germany Springer Nature India Private limited
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9.
Understanding Consumer Behavior Through AI-Powered Recommender Systems : A Systematic Review and Bibliometric Perspective
by
Aparna Kumari
Vishal Kumar Laheri
In:
Indian Journal of Marketing
India Associated Management Consultants
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