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The Curious Case of Vodafone Idea Merger: Is It a Saga of Turbulence or a Move Towards Potence?

By: Contributor(s): Description: P.67-78Subject(s): In: Vikalpa : The Journal for Decision Maker New Delhi Sage PublisherSummary: In January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged entity kept struggling on various non-financial and financial business fronts. The current case discusses the motives for the merger, expected synergies, post-merger challenges and financial performance of the combined entity. The case presents the potential future strategies and a dilemma about the prospects of survival and growth of the newly created entity “Vi”.
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Item type Current library Call number Vol info Status Barcode
Journal Article SNDT Juhu Available JP186.4
Periodicals SNDT Juhu P 308.5/VIS (Browse shelf(Opens below)) Vol. 49, No. 1 (01/01/2024) Available JP186

In January 2017, Vittorio Colao, the Vodafone Group CEO, and Kumar Mangalam Birla, the chairman of the Aditya Birla Group, announced a merger to form Vodafone Idea. The merger was expected to create a successful telecom company with the largest market share. Contrary to expectations, the merged entity kept struggling on various non-financial and financial business fronts. The current case discusses the motives for the merger, expected synergies, post-merger challenges and financial performance of the combined entity. The case presents the potential future strategies and a dilemma about the prospects of survival and growth of the newly created entity “Vi”.

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