APA
George E Belch & Michael A Belch, . (2004). Advertising and promotion : an integrated marketing communications perspective. Tata McGraw Hill, New Delhi: .
Chicago
George E Belch & Michael A Belch, . 2004. Advertising and promotion : an integrated marketing communications perspective. Tata McGraw Hill, New Delhi: .
Harvard
George E Belch & Michael A Belch, . (2004). Advertising and promotion : an integrated marketing communications perspective. Tata McGraw Hill, New Delhi: .
MLA
George E Belch & Michael A Belch, . Advertising and promotion : an integrated marketing communications perspective. Tata McGraw Hill, New Delhi: . 2004.