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SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

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A framework for marketing management 6th ed. by

Kotler, Philip ; Keller, Kevin Lane

Publication details: Pearson Noida 2021

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.8/Kot /Kel.

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2.

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Marketing by

Lancaster, Geoff ; Reynolds, Paul

Language: E

Publication details: New York Palgrave Macmillan c2004

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.8/Lan/Rey.

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3.

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Priniples of marketing. 19th ed by

Kotler, Philip ; Armstrong, Gary ; Balasubramanian, Sridhar ; Agnihotri, Prafulla Y

Language: E

Publication details: Uttar Pradesh Pearson Education 2023

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.8/Kot.

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4.

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BPO-SUTRA : true stories from inside India's BPOs & call centre by

Mokhasi, Sudhindra

Language: E

Publication details: New Delhi Rupa Co. 2009

Availability: Items available for loan: SNDT Juhu (1)Call number: 823/Mok.

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5.

Customer Satisfaction and Loyalty for Online Food Services Provider in India: An Empirical Study by

Anand Prasad Sinha
Praveen Srivastava

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

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6.

Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers by

Shampa Nandi
S. Shyam Prasad

In: Indian Journal of Marketing India Associated Management Consultants

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7.

Customer perception about eating street food in Meerut city after unlock phase-3 by

Priyanka Agarwal
Dr.Shivani Verma

In: International Journal of Home Science New Delhi Tirupati Journal Solutions

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8.

Costomer participation and NPD process effectivenesss the perspective of marketers by

Sonica Rautela
Tarun kumar singhal Sarika sharma

In: Indian Journal of Marketing India Associated Management Consultants

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9.

Drivers of Customer Retention: An Introspection Into Indian Retail Customers by

Jogi Mathew

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

Availability: Items available for loan: SNDT Juhu (1).

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10.

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach by

V. Madhusudhan Goud
Sheena

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

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11.

A Study of Buyer Motivations at the Bottom of Pyramid in Urban India by

Ritu Srivastava
Vibhava Srivastava

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

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12.

Understanding Customer Confusion in the Marketplace – A Systematic Literature Review by

Aayushi Sharma
Rahul Pratap Singh Kaurav

In: Indian Journal of Marketing India Associated Management Consultants

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13.

Analyzing the Role of Technological Capabilities and Digital Marketing on the Performance of E-Commerce-Based SMEs by

Saurabh Mittal
Vikas Kumar

In: Indian Journal of Marketing India Associated Management Consultants

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14.

The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services by

Ritu Srivastava
Diptiman Banerji

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

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15.

Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO by

Manash Routray
Arunangshu Giri

In: Indian Journal of Marketing India Associated Management Consultants

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16.

Impact of Trade Show Marketing Activities on Customer Engagement : A B2B Perspective by

Mansi Kapoor
Rakesh Mohan Joshi

In: Indian Journal of Marketing India Associated Management Consultants

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17.

Role of Q-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging by

Chandan A. Chavadi
Shilpa S. Kokatnur

In: Indian Journal of Marketing India Associated Management Consultants

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18.

Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value by

Poornima Kapadan Othayoth
Shivi Khanna

In: Indian Journal of Marketing India Associated Management Consultants

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19.

Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management by

Subhasish Das
Amiya Kumar Mohapatra

In: Indian Journal of Marketing India Associated Management Consultants

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20.

A Meta-Analytical Approach to Cognize the Pooled Effect of Customer Relationship Management on Firm Performance by

Subhasish Das

In: Indian Journal of Marketing India Associated Management Consultants

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