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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Results of search for 'su:"brand strategy"'
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Akshat Jain
Prateek Jain
Slade-Brooking, Cath...
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brand strategy
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1.
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Creating a brand identity : a guide for designers
by
Slade-Brooking, Catharine
Language:
E
Publication details:
Laurence king pub.
London
2016
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Call number:
658.827/Sla
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2.
Shifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies
by
Akshat Jain
Prateek Jain
In:
Indian Journal of Marketing
India Associated Management Consultants
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