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SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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Results of search for 'su:"brands"'
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Authors
Desmond, John
Dinesh Sharma
Kumar, S Ramesh ; Kr...
Levin, Aron
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Commerce and Managem...
consumer behaviour
MARKETING
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1.
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Advertising, brands and consumer behaviour : the Indian context
by
Kumar, S Ramesh ; Krishnamurthy, Anup
Language:
E
Publication details:
Sage
New Delhi
2020
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(1)
Call number:
658.827/Kum/Kri
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2.
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Influencer marketing for brands : what youtube and instagram can teach you about the future of digital advertising
by
Levin, Aron
Language:
E
Publication details:
India
APress
2020
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Call number:
658.872/Lev
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3.
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Consuming Behaviour
by
Desmond, John
Language:
E
Publication details:
New York
Plagrave Macmillan
2003
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(1)
Call number:
339.4207/Des
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4.
Predicting Brand Loyalty to Manufacturer-Sponsored Brands in an Omnichannel Environment : A Configurational Perspective
by
Dinesh Sharma
In:
Indian Journal of Marketing
India Associated Management Consultants
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