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Advertising, brands and consumer behaviour : the Indian context by

Kumar, S Ramesh ; Krishnamurthy, Anup

Language: E

Publication details: Sage New Delhi 2020

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.827/Kum/Kri.

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Consuming Behaviour by

Desmond, John

Language: E

Publication details: New York Plagrave Macmillan 2003

Availability: Items available for loan: SNDT Juhu (1)Call number: 339.4207/Des.

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Digital marketing by

Roy, Arijit ; P, Karthik ; Guddad, Shankar

Language: E

Publication details: Mumbai Himalaya Publishing House 2022

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.872/Roy.

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Introduction to marketing : theory and practice by

Palmer, Adrian

Language: E

Publication details: US Oxford University Press Inc 2007

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.8/Pal.

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Principles of marketing by

Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla Y

Language: E

Publication details: India Pearson c2018

Availability: Items available for loan: SNDT Juhu (1)Call number: 658.8/Kot .

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review by

In: Vision: The Journal of Business Perspectives New Delhi Sage Publications

Availability: Items available for loan: SNDT Juhu (1).

Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO by

In: Indian Journal of Marketing India Associated Management Consultants

Availability: Items available for loan: SNDT Juhu (1).

Buying behaviour of females of jaipur city towards slow fashion by

In: Textile Trends West bengal Eastland Publications Private Limited

Availability: Items available for loan: SNDT Juhu (1).

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Your search returned 8 results.