000 00318nam a2200121Ia 4500
100 _aedited by Colin McIver
020 _a0-434-91235-2
942 _cBK
245 _aCase studies in marketing, advertising and public relations
260 _aHeinemann, London
_c1985
082 _a658.07 McI
300 _aviii,224p figs.
999 _c11831
_d11831