000 00377nam a2200121Ia 4500
100 _aSingh, Shaila
720 _a Mrs B Dasgupta [guide]
942 _cTH
245 _aImpact of advertisements on consumer buying behaviour
260 _aMumbai
_bS.N.D.T. Women's University
_c1998
300 _ax,102p
999 _c128573
_d128573