000 00572nam2a00193 4500
008 241204b |||||||| |||| 00| 0 eng d
020 _a9781910158951
041 _aE
100 _aBell, Geraldine ; Taheri, Babak
245 _aMarketing communications : an advertising, promotion and branding perspective
260 _aOxford
_bGoodfellow publishers ltd
_c2017
300 _axii,224
_bpbk
365 _b$. 55
526 _aUG
650 _aAdmin Service
654 _aMarketing
_acommunications
_aadvertising
_apromotion
942 _cBK
999 _c130029
_d130029