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100			_a citations to date 0 Altmetric Articles A Novel Transformation-Based E-Commerce Website Structure Optimization Model Shina Panicker
245			_aA Novel Transformation-Based E-Commerce Website Structure Optimization Model
300			_ap3-12
520			_aE-commerce websites host extensive and heterogeneous web entities requiring constant structural modifications to generate optimal online storefronts in alignment with the latest trends, market changes, customer needs, and expectations. Such website restructuring problems require the generation of optimal web entity sequences where the order and placement of web entities maximizes the sales even while facilitating a lasting online customer relationship. Most existing research in designing such websites focuses on making superficial changes, such as addition of new and popular links or automatic creation of index pages to ease navigation. Moreover, the existing research did not focus much on display time, aesthetic appeal, location, size, discounts, customer preferences, and ongoing trends, etc. taken together, while restructuring websites. In this paper, these factors have been taken into consideration by the proposed novel transformation-based adaptive website structure optimization model for e-commerce websites. Further, genetic algorithm has been used in the proposed model to compute optimal web entity sequences. Experimental results showed that the web entity sequences computed using the proposed model results in effective and user-friendly website design that would foster a lasting customer relationship.
654			_aaptive websites _aE-commerce _aGenetic algorithm _aMetaheuristic techniques _aWeb entities
700			_aT. V. Vijay Kumar _aDivakar Yadav
773	0		_080270 _9109582 _dNew Delhi IETE _oJP25 _tIETE Technical Review _x0256-4602
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