000			01835nam a22001817a 4500
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100			_aRanjit Singh
245			_aFactors Affecting Risk Perception in Respect of Equity Shares: A Social Network Analysis Approach
300			_ap787-399
520			_aThe study intends to identify the factors that affect the risk perception of investors towards equity shares and further identifies the association between the identified factors. The study aims to conduct a thorough analysis of the factors affecting risk perception along with measurement of their influence on risk perception in respect of equity shares using Social Network Analysis (SNA). The factors influencing risk perception in equity shares have been identified through review of literature. Delphi technique was employed to determine the association between the factors and the significance of the impact of each of the factors was analysed using SNA. The study found that culture and education are most critical factors among the other factors influencing risk perception in respect of equity shares. While the factors such as capacity of investors, framing effect and loss aversion does not have much impact on the risk perception. The study will help the investors in making decision to invest in equity shares. The present study also gives avenues for the future research by providing the area where more research is needed.
654			_aPerception _aEquity shares _aSocial network analyis _aRisk _aInvestment
700			_a, Jayashree Bhattacharjee, and K. Kajol _aK. Kajol
773	0		_080316 _9110092 _dNew Delhi Sage Publications _oJP351 _tVision: The Journal of Business Perspectives _x0972-2629
942			_cJA
942			_2ddc
999			_c130249 _d130249