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100 _aRyan J. Martinez
245 _a‘I Can Spend Forever on It Without Getting Bored’: Analyzing What College Students Like and Dislike About TikTok
300 _aP 113-130
520 _aTikTok is a top-rated social media app used by U.S. college students, so understanding what users like and dislike about the platform is an important endeavour for contemporary media and communication scholars. To investigate such perceptions, 468 college students completed an online survey about their likes and dislikes associated with TikTok. In total, 13 unique themes emerged for likes and dislikes, respectively. The like themes included humorous content, variety/diversity of content, being entertained, community educational content, algorithm/personalisation, user interface, TikTok culture/references, short video content, creative outlet, emotion/stress management, relatable content and trending content. The dislike themes were addictive nature, negative interactions, uninteresting content, influencers/attention-seeking, cancel culture/platform drama, privacy concerns/fake news, negative emotions/mental state, revealing content (nudity), political content, TikTok platform guidelines, app functionality, advertisements and trending content. Results revealed college students’ perceptions of TikTok’s most likeable and unlikeable characteristics and users’ satisfaction with TikTok compared to other social media platforms. Implications for these findings are discussed.
654 _aAddiction
_acollege students
_aperceptions
_asatisfaction
_asocial media
_aTik Tok
700 _aSydney E. Brammer
773 0 _0125263
_9109606
_dNew Delhi Sage Publication India
_oJP49
_tMedia Watch
_x0976-0911
942 _cJA
942 _2ddc
999 _c130262
_d130262