000			02660nam a2200169 4500
003			OSt
005			20241119120521.0
008			241119b |||||||| |||| 00| 0 eng d
100			_aRamakrishna Bandaru
245			_aMeasuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model
300			_aP 63-75
520			_aPurpose : The Ministry of Agriculture, Government of India, developed the Electronic National Agriculture Market (e-NAM), an online platform that allows farmers to sell their produce throughout the nation. A total of 1,361 Agricultural Produce Market Committees (APMCs) in 23 states and 4 union territories provide e-NAM services. It has been observed that only a few markets have been implementing the e-NAM services effectively. According to a literature review, farmers do not generally accept or use the e-NAM services. This study used the SERVQUAL methodology to quantify the relationship between service quality characteristics and the farmers’ e-NAM satisfaction levels. Methodology : The SERVQUAL model was utilized to examine the association between farmers’ satisfaction and SERVQUAL dimensions. Primary data were gathered from farmers who were registered participants in the Telangana and Odisha e-NAM implementation markets. Approximately 241 samples were chosen by a basic random sampling method. The path model and confirmatory factor analysis were created using AMOS software. Findings : According to the study, farmers’ satisfaction levels are largely influenced by just three SERVQUAL model dimensions: assurance, reliability, and tangibility. Practical Implications : The Ministry of Agriculture must provide the State agriculture marketing authorities with the necessary policy guidelines in order to fortify the three highly consequential SERVQUAL dimensions in each e-NAM implementing market: Assurance (lessening of intermediaries, information of price and market conditions, assignment, grading, etc.), reliability (best price, intertrading, e-bidding, etc.), and tangibility (computers, electronic weight, handheld machines, and restrooms). Originality : In contrast to other studies on the e-NAM, the current study examined the relationship between the electronic National Agriculture Market’s service quality aspects and farmers’ satisfaction levels by building on the SERVQUAL model.
654			_ae-National Agriculture Market (e-NAM) _a farmers _aSERVQUAL model _asatisfaction _a tangibility
773	0		_080314 _9109598 _dIndia Associated Management Consultants _oJP41 _tIndian Journal of Marketing _x0973 8703
942			_cJA
942			_2ddc
999			_c130345 _d130345