000			01613nam a2200169 4500
003			OSt
005			20241211143921.0
008			241211b |||||||| |||| 00| 0 eng d
100			_aNoha Mellor
245			_aCultural Branding in the Arab Region
300			_ap313-329
520			_aThe comparative study of cultural policies in the Arab region remains a relatively underexplored domain, particularly in how these policies influence nation branding and nation-building efforts. This exploratory study seeks to contribute to this nascent field by adopting a comparative lens to examine the cultural policies of three Arab nations: the United Arab Emirates (UAE), Saudi Arabia and Egypt. Through a document analysis of key policies from these countries, this research unveils the intricate ways cultural strategies are employed to articulate and disseminate national, ethical and political ideologies. The article articulates how each country’s approach to cultural policy—commodification in the UAE, securitisation in Egypt and religionisation in Saudi Arabia—reflects and is shaped by unique local, regional and global power dynamics. By contextualising these policies within broader frameworks of market forces, security concerns and religious influences, the study offers insights into the complex interplay between cultural policymaking and nation branding in the Arab world.
654			_aarab region _acultural policies _acultural branding _areligion _acreative economy
773	0		_0125263 _9110670 _dNew Delhi Sage Publication India _oJP378 _tMedia Watch _x0976-0911
942			_cJA
942			_2ddc
999			_c130558 _d130558