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| 100 | _aSonica Rautela | ||
| 245 | _aCostomer participation and NPD process effectivenesss the perspective of marketers | ||
| 300 | _aPP25-44 | ||
| 654 |
_aNew product development (NPD) _amarketers perspective _aCustomer participation _aFinancial performance _aMarketing perfotmance _aOperational performation |
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| 700 |
_aTarun kumar singhal _aSarika sharma |
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| 773 | 0 |
_080314 _9110690 _dIndia Associated Management Consultants _oJP398 _tIndian Journal of Marketing _x0973 8703 |
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| 942 | _cJA | ||
| 942 | _2ddc | ||
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_c130617 _d130617 |
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