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| 008 | 250304b |||||||| |||| 00| 0 eng d | ||
| 100 | _aAkshat Jain | ||
| 245 | _aShifting Consumer Attitudes and Willingness to Pay for Preminum Products- The Case of Unibic Cookies | ||
| 654 |
_amarketing _anew product development _astrategy _abrand strategy |
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| 700 | _aPrateek Jain | ||
| 773 | 0 |
_080314 _9109652 _dIndia Associated Management Consultants _tIndian Journal of Marketing _x0973 8703 |
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