000			01668nam a2200145 4500
008			250307b |||||||| |||| 00| 0 eng d
100			_aMir Dost
245			_a Managerial Proactiveness, Frugal Innovation and Firm Performance
300			_aP.393-417
520			_aFirms use frugal innovations—affordable, functional and long-lasting solutions—to address issues in developing markets. These innovations aid businesses in providing valuable customer services, opening new markets and achieving sustainable goals that add value and stimulate the economy. However, our understanding of the link between frugal innovation and business performance is limited. To address this issue, the authors used a resource-based view and stakeholder theories to investigate the link between frugal innovation and firm financial and environmental performance and the moderating role of managerial proactiveness. The study analysed data from 580 CEOs in emerging markets, and the findings revealed that frugal innovation significantly enhances a firm’s financial and environmental performance. Managerial proactiveness also moderates the impact of frugal innovation on financial and environmental performance. The article concludes by discussing the theoretical and managerial implications, highlighting the importance of frugal innovation and the role of managerial proactiveness in driving firm performance
654			_aFrugal innovation _a environmental performance _afinancial performance _aproactiveness orientation _aemerging markets
700			_aWaheed Ali Umrani
773	0		_080315 _9109917 _dIndia Sage Publications _tJournal of Entreprenureship _x0971-3557
942			_cJA
999			_c131309 _d131309