| 000 | 02246nam a2200133 4500 | ||
|---|---|---|---|
| 008 | 250623b |||||||| |||| 00| 0 eng d | ||
| 100 | _aDinesh Sharma | ||
| 245 | _aConsumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review | ||
| 300 | _aP 8-32 | ||
| 520 | _aPurpose : Increasing research on multi-channel identifies various disconnected factors influencing customer decision-making behavior. Collecting and synthesizing this data was imperative to provide practitioners with pertinent insights. This paper examined the current research on multi-channel retailing consumer decision outcomes (CDOs) from the lens of consumer perceived value (CPV). Methodology : This study employed a systematic literature review to delineate the existing knowledge at the junction of CPV and CDO in multi-channel (siloed or integrated) retailing. Findings : A systematic review of 152 peer-reviewed articles published in English-language journals indicated that multi-channel CDOs are predominantly examined as a consequence of the perceived value of multi-channel dimensions rather than linked to retailing marketing and management. This study introduced a conceptual framework for multi-channel CDOs’ antecedents, episodes, and consequences. Practical Implications : The results indicated techniques for utilizing customer decision outcomes to enhance returns for retail marketers and managers. These insights will assist field personnel in attaining consumer decision-making behavior objectives. Originality : This is among the first studies to conduct a systematic review of exhaustive peer-reviewed articles to delineate existing gaps and potential for future research by mapping the intersection of multi-channel customer-perceived value and CDOs. Further, this study provided various findings on retailing studies by segregating findings between articles corresponding to multichannel and omnichannel. | ||
| 654 |
_aconsumer perceived value (CPV) _aconsumer decision outcome (CDO) _amulti-channel/omnichannel _aretail marketing and management _asystematic literature review. |
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| 773 | 0 |
_080314 _9112305 _dIndia Associated Management Consultants _tIndian Journal of Marketing _x0973 8703 |
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| 942 | _cJA | ||
| 999 |
_c131749 _d131749 |
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