000 00315nam a2200121Ia 4500
100 _aHeigbton, Elizabeth J.
250 _a2nd ed.
942 _cBK
245 _aAdvertising in the broadcast and cable media
260 _aWadsworth Publishing Company, California
_c1984
082 _a659.14 Hei/Cun
300 _axv,368
999 _c13630
_d13630