000 00339nam a2200133Ia 4500
100 _aLarry Percy, John R Rossiter, Richard Elliot
020 _a0-19-878232-2
654 _aCommerce and Management
942 _cBK
245 _aStrtegic advertising mnagement
260 _aOUP, Oxford
_c2001
082 _a659.111 Per
300 _axxi,288p
999 _c23553
_d23553