000 00381nam a2200133Ia 4500
100 _aCathy Ace
020 _a0-7506-5027-3
654 _aCommerce and Management
942 _cBK
245 _aSuccessful marketing communications : a practical guide to planning and implementation
260 _aButterworth/Heinemann Publ, Oxford
_c2001
082 _a658.45 Ace
300 _aix,211p
999 _c23726
_d23726