000 00407nam a2200145Ia 4500
100 _aZeithaml, Valarie & Bitner, Mary Jo
020 _a0-07-231221-1
250 _a2nd ed
654 _aCommerce and Management
942 _cBK
245 _aServices marketing : integrating customer focus across the firm
260 _aTata McGraw Hill, New Delhi
_c2000
082 _a658.8 Zei/Bit
300 _axxviii,620
999 _c23827
_d23827