000 00388nam a2200133Ia 4500
100 _aChernatony, Leslie de
020 _a0-7506-4614-4
654 _aCommerce and Management
942 _cBK
245 _aFrom brand vision to brand evaluation : strategically building and sustaining brands
260 _aButterworth Heinemann, Oxford
_c2001
082 _a658.827 Che
300 _axvii,293
999 _c23895
_d23895