000 00374nam a2200145Ia 4500
100 _aBoyd, Harper W [et al]
020 _a0-07-231523-7
250 _a4th ed
654 _aCommerce and Management
942 _cBK
245 _aMarketing management
_ba strategic decision making approch
260 _aMcGraw - Hill, Boston
_c2002
082 _a658.8 Boy
300 _axxi,594
999 _c24032
_d24032