000			00360nam a2200133Ia 4500
100			_aJones, John Philip
020			_a0-07-463201-9
654			_aCommerce and Management
942			_cBK
245			_aWhat's in a brand? Building brand equity through advertising
260			_aTata McGraw Hill, New Delhi _c1998
082			_a658.827 Jon
300			_axxiii,335
999			_c24272 _d24272