000 00401nam a2200145Ia 4500
100 _aMalcolm McDonald and Hugh Wilson
020 _a81-7808-229-2
654 _aComputer Science
654 _aMANAGEMENT
942 _cBK
245 _ae-Marketing : improving marketing effectiveness in a digital world
260 _aAddison Wesley, New Delhi
_c1999
082 _a004.678 McD/Wil
300 _axv,163p
999 _c24589
_d24589