000 00396nam a2200145Ia 4500
100 _aC H Sandge, Vernon Fryburger, Kim Rotzoll
020 _a81-85386-63-3
250 _a11th ed
654 _aCommerce and Management
942 _cBK
245 _aAdvertising : theory and practice
260 _aA.I.T.B.S. Publishers & Distributors, New Delhi
_c2000
082 _a659.1 San
300 _axv,509p
999 _c24941
_d24941