000 00354nam a2200133Ia 4500
100 _aSargeant, Adrian & West, Douglas C
020 _a0-19-878253-5
654 _aCommerce and Management
942 _cBK
245 _aDirect and interactive marketing
260 _aOxford University Press, Oxford
_c2001
082 _a658.8 Sar/Wes
300 _axxiii,460
999 _c25119
_d25119