000 00387nam a2200133Ia 4500
100 _aPeter Cheverton
020 _a0-7494-3355-8
654 _aCommerce and Management
942 _cBK
245 _aKey marketing skills : a complete action kit of strategies, tools and techniques for marketing success
260 _aKogan Page, London
_c2000
082 _a658.8 Che
300 _axiv,414p
999 _c25454
_d25454