000 00333nam a2200133Ia 4500
100 _aedited by Roger Barton
020 _a07-03966-6
654 _aCommerce and Management
942 _cBK
245 _aHandbook of advertising management
260 _aMcGraw - Hill, New York
_cc1970
082 _a659.1 Bar
300 _axxviii,1049p
999 _c25491
_d25491