000 00370nam a2200133Ia 4500
100 _aDrawbaugh, Kevin
020 _a81-7808-439-2
654 _aCommerce and Management
942 _cBK
245 _aBrands in the balance : meeting the challenges to commercial identity
260 _aPearson Education Asia, New Delhi
_c2001
082 _a658.827 Dra
300 _ax, 278
999 _c25769
_d25769