000			00344nam a2200133Ia 4500
100			_aLarry Percy, John R Rossiter and Richard Elliott
020			_a0-19-878232-2
654			_aCommerce and Management
942			_cBK
245			_aStrategic advertising management
260			_aOUP, Oxford _cc2001
082			_a659.1 Per
300			_axxi,288p
999			_c25923 _d25923