000 00405nam a2200145Ia 4500
100 _aPiercy, Nigel F
020 _a0-7506-5225 X
250 _a3rd ed
654 _aCommerce and Management
942 _cBK
245 _aMarket-led strategic change : a guide to transforming the process of going to market
260 _aButterworth Heinemann, New Delhi
_c2002
082 _a658.8 Pie
300 _axvi,762
999 _c27932
_d27932