000 00317nam a2200133Ia 4500
100 _aShaw, Robert
020 _a1-86197-054-4
654 _aCommerce and Management
942 _cBK
245 _aImproving marketing effectiveness
260 _aProfile Publ, London
_c2001
082 _a658.8 Sha
300 _avii, 244
999 _c28046
_d28046