000 00364nam a2200133Ia 4500
100 _aPride, William M & Ferrell, O C
020 _a81-85502-61-7
250 _a10th ed
942 _cBK
245 _aMarketing : concepts and strategies
260 _aAll India Publishers & Distributors, Chennai
_c2000
082 _a658.8 Pri/Fer
300 _axxxii,666p figs.,tabs.
999 _c28286
_d28286